Early Moments Matter.

More than ever.

And it takes a village, and some new ideas, to raise a child.


Early Ideas has been set up to design, develop & enable ways to harness technology to promote early childhood development. We want to build things for everyone, but are especially focused on the least well-off. We bring international & interdisciplinary experience from academia, industry, government - & our lives - to develop our ideas, to try to build both for & with babies, toddlers, parents & carers.

Intro

We are - like a baby - young, but ambitious. We want to make things that both work in the lab, & that can work at scale. We mostly come from backgrounds in, or still work in, the public sector or academia, but we also recognise how important business - when done right - can be to reaching scale. We’re excited by new technologies, but we are also cautious & know that they can harm as well as help. We think that through bridging some creativity, new ideas & new investment to the science of the early years we can have a huge impact on children’s futures.

Our Work

Project 01

Tandem

Your never-ending library for connecting with you kids

Early Ideas for you

Advisory services to accelerate thoughtful uses of AI in early childhood. Do feel free to get in touch.

Project 02

Project 03

ParentBench

(coming soon) The world’s first & most comprensive benchmark of AI-provided parenting advice for the early years


Who we are

Early Ideas was founded in 2023 by Rob Hughes and Al van Heerden. We have assembled a brilliant group of advisers too.